Digital Solutions

Precision Targeting. Maximum Conversions. True Omnichannel Integration

At Response Solutions, our digital services are built on a foundation of well-informed, one-to-one targeting techniques. While our digital solutions are powerful as standalone services, they deliver the highest ROI when integrated into a true omnichannel strategy.

By combining robust offline targeting — including proprietary Machine Learning algorithms —with advanced online marketing channels, we extend your campaign’s reach and maximize conversions at every stage of the customer journey.

Core Digital Services

Display Advertising & Programmatic Reach
Effective display advertising begins with deep data. We analyze the offline and online behaviors of your best customers to identify your ideal targets from over a billion digital profiles. Utilizing robust customer intent data and powerful machine learning, we ensure your ads appear when prospects are “in-market”. Our algorithms constantly recalibrate, becoming more precise to deliver your offer to those most likely to respond.

Social Media Marketing
Elevate your brand’s presence where your customers spend their time. We go beyond basic posting, utilizing data-driven social strategies to engage prospects on Facebook, Instagram, LinkedIn, and X (Twitter). By leveraging our deep audience insights, we create highly segmented social campaigns that drive both brand awareness and direct response.

Digital Listening & Real-Time Engagement
“Listen in” and target prospects at the exact moment of intent. Our Digital Listening technology monitors real-time keyword activity and online behaviors. When a prospect searches for products or services related to your business, we trigger immediate engagement. Clients utilizing Digital Listening have seen 30%+ increases in sales through real-time email retargeting and mobile-specific features that capture interest before the lead goes cold.

Video Content & YouTube Advertising
Capture attention with high-impact visual storytelling. We help you deploy targeted video content across the web and through specialized YouTube advertising campaigns. By leveraging YouTube’s massive reach and our precision targeting data, we ensure your video message reaches the right audience based on their interests, search history, and demographics.

OOH & CTV (Connected TV) Advertising
Bring the precision of digital targeting to the big screen and the physical world.

• CTV (Connected TV): Reach prospects on streaming platforms with the impact of traditional TV commercials but the granular targeting of digital data. 
• OOH (Out-of-Home): Use data-driven insights to place your brand on digital billboards and signage in high-traffic areas frequented by your target audience.

Acquisition & Activation
Turn prospects into loyal customers. Our Acquisition and Activation strategies focus on the critical transition from “awareness” to “action.” We utilize multi-touch sequences to activate dormant leads and acquire new ones, ensuring that your marketing spend is focused on high-value prospects ready for conversion.

Advanced Retargeting Solutions

Website & Email Retargeting
Keep your brand top-of-mind after a prospect leaves your site.

• Website Retargeting: Using anonymous cookies, we follow your audience across the web, serving display ads that bring them back to finish their purchase
• Email Retargeting: By placing a simple line of code in your emails, we serve display ads to recipients who opened your message, extending your reach without cluttering their inbox.

Omnichannel Website Retargeting
Don’t let 98% of your website traffic walk away unknown. Our proprietary ID Mapping technology identifies anonymous visitors and allows you to reach them through direct mail, email, and social media. This privacy-compliant solution turns “window shoppers” into identified leads by matching web behavior to real-world contact data.

The Power of Omnichannel Engagement

To gain the most benefit, we recommend leveraging our full suite of online and offline solutions:

• Pre-Engagement: Email and Social Media
• Engagement: Postal, Email, and Digital Listening
• Conversion Extension: Digital Listening + Email/Website/Display Retargeting

Optimized from beginning to end with our RM2S campaign improvement process, we provide the one-to-one targeting capabilities you need to strengthen engagement and significantly increase conversions.