SELECTS

The Winnie and Friends mailing list allows marketers to target consumers who make a minimum of 3 purchases a month of Disney’s famed Winnie the Pooh for babies, toddlers and tweens. Consumers in this list are open to relevant marketing offers and have the discretionary income to purchase gifts ranging from Pooh Bear’s best friends Piglet, Eeyore, Roo and Tigger to Winnie the Pooh children’s watches.

This consumer audience is comprised of men and women of varying ages, education, and ethnicities who have a nostalgic fondness and the discretionary income for everyone’s favorite lovable bear. These buyers are parents, grandparents, family members, friends and colleagues who purchase Pooh gifts for a child’s birthday or holiday. They want kids to interact with the wholesome book and cartoon characters to stimulate the imagination during play. They buy Winnie the Pooh plush toys for their little ones for bedtime and naps. The consumers in this list spare little expense when it comes to purchasing the toys and accessories that keep kids comforted and entertained.

Toy doll stats and trends:

• Winnie the Pooh merchandising products have annual sales of more than $3.75 billion
• Winnie the Pooh products can be found in more than 38 countries
• Pooh recently celebrated his 95th birthday
• Forbes magazine ranks Winnie the Pooh as the second most valuable character after Mickey Mouse 
• Women typically drive 70-80% of all consumer purchasing
• Buyers shop online, thrift stores, big box stores, and specialty retailers

PRODUCTS PURCHASED:backpacks, costumes, lunchboxes, sleepwear, clothing, bags & totes, jewelry, sunglasses, luggage, plush toys, nursery decor, action figures, movies, DVDs, books, games, puzzles, and collectibles. Pooh product purchasers also buy related toys like puzzles, games, electronics, balls, bicycles, dress-up costumes, skateboards, walkers, swing sets, building sets, and plush toys.

MAILING LIST IS IDEAL FOR: retail stores, apparel providers, game manufacturers, educational toy manufacturers, toy and hobby providers, arts and crafts suppliers, DVD suppliers, credit card issuers, preschools, healthcare providers, insurance agencies,  children’s book and magazine publishers, and more.