SELECTS

The Win it Big - Sweepstakes Publication and Product Buyers list reaches consumers who have made two or more purchases of books, magazines, or general merchandise related to winning prizes through sweepstake contests in various forms. These sweepstake players enter for the chance to win a number of prizes ranging from personal care products to free lodging to money. They have the purchasing power to buy products ranging from magazines to fast food to electronics.

This list targets a diverse customer base of male and female consumers who enter sweepstakes and contests that don’t require a purchase in order to enter or win. Sweepstakes are primarily conducted by marketers and companies to encourage consumer loyalty or draw attention to a particular product by giving consumers a chance to win a multitude of prizes. Consumers mail their entry form or enter online where they often provide their contact information or email address to be included in future promotional or sweepstake contests. Many publications ranging from fitness magazines to travel magazines participate in sweepstake contests that offer their subscribers chances to win prizes including free travel packages, dining, cash prizes, product samples, apparel, and home furnishings.

Along with books and magazines, individuals in the Sweepstakes Publication and Product Buyers list purchase related merchandise from companies offering sweepstakes. Individuals in this list buy merchandise through offline and online multichannel sources like retail stores, print catalogs, e-commerce sites, infomercials, and direct mail.

Win it Big - Sweepstakes Publication and Product Buyerss are responsive to marketing offers from retailers, email and mobile marketers, food and beverage providers, travel industry, credit card issuers, hospitality industry, book and magazine publishers, and automobile industry.