SELECTS

The Wanna-be Home Decorator's Publication and Product Buyers list reaches consumers who have made two or more purchases of books, magazines, or products of merchandise to beautify and improve their homes. They purchase publications that give them tips on interior design, remodeling the kitchen, and landscaping garden areas. They have the purchasing power to buy products ranging from home and garden magazines to heating and cooling systems.

This home shopper's list targets men and women who seek quality products to furnish their homes or modernize living spaces by upgrading appliances, flooring or lighting.  They have the discretionary income to buy products for themselves and as housewarming, birthday or wedding gifts for family and friends. These homeowners aren’t afraid to tackle jobs around the house and purchase books and magazines that give them ideas on how to make their home comfortable with modern amenities. They subscribe to magazines featuring interior design, DIY plumbing, planning garden areas, remodeling bathrooms, adding a room addition, eco-friendly insulation, energy saving tips, and painting and wallpapering tips.

Along with books and magazines, individuals in the Household and Wanna-be Home Decorator's Publication and Product Buyers list purchase refrigerators, washers, dryers, dishwashers, dining room sets, bedroom sets, chairs, sofas, tables, entertainment centers, electronics, draperies, rugs, lighting, patio furniture, home security systems, and closet organizers. They purchase and keep the products they need for repairs and maintenance on hand like tools, tape measures, paint, furnace filters, furniture polish, and cleaning detergents. They buy merchandise through offline and online multichannel sources like brick and mortar retail stores, print catalogs, e-commerce sites, infomercials, and direct mail.

Wanna-be Home Decorator's Publication and Product Buyers are responsive to marketing offers from retailers, wholesalers, contractors, builders, remodelers, interior designers, direct mail and email marketers, garden nurseries, credit card issuers, book and magazine publishers, and service providers.