SELECTS

The Walmart Live Better Walmart Live Better and Vivre Mieux Canadian Insert Program provides marketers with the contact information to individuals who look to receive informative articles and how-to information from the Walmart Live Better Magazine.  Walmart Live Better is in English and Vivre Mieux is in French only.  These highly responsive Canadian subscribers rely on the site for tips and advice on cooking, fitness, trendy fashions, beauty tips, craft ideas, pets, cleaning, and home organization and more. These avid shopping enthusiasts actively seek products for day to day living ranging from food to eyewear to pet supplies.

Walmart Consumer Quick Facts:

• 70% of shoppers are female
• The average household income over $77,310
• The average age of 44
• 51% are principal grocery shoppers
• 66% enjoy baking from scratch
• 37% have children under 12
• 64% have post-secondary education
• 39% of shoppers are baby boomers (Born 1946- 1964)

At Walmart Live Better and Vivre Mieux, their brand promise is right in the name. They deliver on that promise in every issue, with budget-friendly recipes, on-trend beauty, and fashion looks, along with home decor and family health news – that make the most of every Walmart shopping experience so they save money and truly live better.  They have connected to noted authorities on all the topics that matter most to moms, package their best advice in each issue, and offer up one million copies free in Walmart Supercentres across Canada. *What better audience for your product than moms who are fully-engaged, and feel special while shopping at Canada’s favorite retailer? 

Walmart Live Better and Vivre Mieux subscribers are open to offers from retailers, lifestyle publications, discount grocers, warehouse stores, arts and crafts stores, pharmaceuticals, auto accessory providers, outdoor living providers, food and beverage suppliers, and much more.

GENERAL REQUIREMENTS

+ 87,000 inserts minimum (Pick either Walmart LIve Better or Vivre Mieux)

+ Insertion order required

+ A three-week deadline for materials needed prior to national close date
+ Limited inventory (bookings are on a first come basis so alternative months will be suggested)

+ A blow-in card cannot fall in the center of a book 

INSERT SPECIFICATIONS

+ Paper Stock:

Minimum paper stock: 70lb coated or 70lb hi-bulk

Maximum paper stock: 7pt for a 2 page and 80lb for a 4-page blow-in card

+Mechanical Specifications: Insert dimensions:

2-page blow-in card: Minimum size: 3 1/2 inches wide x 3 1/2 inches deep Maximum size: 6 inches wide x 6 inches deep 

4-page blow-in card: Minimum size: 3 1/2 inches wide x 3 1/2 inches deep Maximum size: 6 inches wide x 6 inches deep

PROGRAM PRICING
+ All insert rates are custom quoted based on unit size, weight, paging, and paper stock

QUANTITIES
+ Circulation subject to change since subscriptions are in real time

CREATIVE
+ All inserts subject to creative approval

+ To ensure proper control and insertion of supplied inserts the following procedures must be strictly adhered to when shipping inserts 

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      Maximum Size: Inquire
      Minimum Size: Inquire
      Oversized: Yes
      Maximum Weight: Inquire
      Overweight: Yes
      Maximum Inserts: 925,000