Unique Wonders Personalized Product Buyers Masterfile allows marketers to target men and women who have made at least 3 purchases of products that they personalize/customize with names, birth dates, artwork, phrases, logos, etc. These consumers purchase products for personalization ranging from t-shirts to baby blankets to children’s backpacks for themselves and as gifts.According to a recent survey, over 40% of consumers prefer to shop from retailers that cater to their preferences. This masterfile gives marketers the opportunity to reach consumers who have the disposable income to not only buy a product, but customize it to make it a truly one-of-a-kind gift. Consumers in this masterfile choose personalized products because they hold special meaning, are unique, stand out from the crowd and always in style. Almost every item can be personalized, but favorites include children’s audio books, baby gifts, collectibles, jewelry boxes, greeting cards, keepsakes, outdoor decor, stuffed animals, and ball caps. Personalized products make ideal gifts to make that someone feel special on their birthday, Mother’s Day, Father’s Day, Valentines and other special occasions. Products are purchased online, through catalogs, retail stores, and several outdoor events and venues.

This masterfile is comprised of data lists filled with consumers who are:

• Single/Married/Retired
• Households with Children
• Grandparents/Parents
• Gift Buyers

PERSONALIZED PRODUCTS: Travel bags, mugs, glassware, barware, towels, picture frames, door mats, door knockers, party supplies, photo albums, jewelry, stationary, plush toys, wind chimes, flags, music boxes, key rings, shoes, mobile device skins, pillow covers, and much more.

MAILING IS IDEAL FOR: Retailers, credit card issuers, gift and novelty industry, home and garden suppliers, home decor providers, apparel and footwear providers, jewelers, electronics providers,  and publishers.