SELECTS

The Ultimate Sport Fishing Publication and Product Buyers list reaches consumers who have made two or more purchases of books, magazines, or merchandise related to the sport of fishing. These enthusiasts are active outdoor enthusiasts who enjoy fishing from the shore, off docks and piers, and from their boats. They have the purchasing power to buy publications and products ranging from outdoor magazines to fishing poles.

This buyer's list targets a customer base of male and female consumers who shop for fishing merchandise for themselves and as gifts for the fishermen in their lives. They enjoy fishing in fresh water, salt water, rivers and lakes to catch a variety of species including bass, haddock, catfish, trout, tuna, salmon and more. They fly fish, cast from a rod and reel, and deep sea fish. They relax at their local fishing holes, join fishing derbies, and travel to renowned fishing destinations for a chance to catch a trophy fish. Fishing enthusiasts enjoy the sport of fishing as much as catching their limit for a family fish fry. They purchase books and magazine subscriptions that feature travel destinations, fishing, camping, boating, and hunting.

Along with books and magazines, individuals in the Ultimate Sport Fishing Publication and Product Buyers list purchase related merchandise. They buy fish hooks, rod and reels, fishing boats, fishing nets, waders, tackle boxes, lures, bait, bobbers, fishing line, pliers, fishing books and videos, fish nets, sinkers, floats, spinners, life jackets, rain gear, filet boards, rod racks, knives, scales, fishing lights, bait containers, trolling motors, and artificial flies. They also buy related outdoor sporting merchandise like camping equipment, boats, outdoor apparel, collectibles, fishing-themed decor, mugs, and calendars. These individuals buy merchandise through offline and online multichannel sources like retail stores, print catalogs, e-commerce sites, infomercials, and direct mail.

Ultimate Sport Fishing Publication and Product Buyers are responsive to marketing offers from retailers, boat manufacturers, email and mobile marketers, travel and event coordinators, credit card issuers, fishing clubs, book and magazine publishers, video and DVD suppliers, sporting goods stores, food and beverage suppliers, and apparel providers.