Trendy Kids all occasion clothing allows you to reach men and women who have made two or more purchases of apparel for children; age 2-12 These consumers may be a mother, father, a parent of multiple children, grandparent, sister, brother, friend, or child care provider. These avid shoppers have made transactions through direct mail or online purchases.
Children utilize a variety of apparel, and often change garments several times a day whether it is for day care, school, sports, formal events, or fun. These apparel buyers purchase an assortment of clothes and accessories including jeans, sweatpants, track suits, overalls, shirts, dresses, skirts, sweaters, boots, hats, gloves, mittens, ties, swimwear, outerwear, sleepwear, underwear, activewear, leggings, socks, shoes and sneakers. Whether it is a high end fashion boutique or catalog, specialty children’s store, or department store, these consumers are regular buyers of children’s’ attire. New clothes need to be bought just as often and quickly as kids grow!
Shoppers of boy’s and girl’s apparel may also purchase children’s books, music, DVDs, toys, outdoor play sets, linens, bedroom furniture, accessories or décor, skincare, school supplies, sporting goods, uniforms, musical instruments, and electronics.
These child devoted consumers not only want the children in their lives to be dressed well, but they enjoy going for walks, playing in parks, playing and watching sports, visiting the zoo, aquarium, beach, museums, traveling, and more.
Target these consumers with spending power for your next children, credit card, zoo, museum, aquarium, travel, apparel, toy, book, magazine, catalog, or fundraising campaign.