The Trendy Doll Juniors mailing list allows marketers to target consumers who make a minimum of 3 purchases a month of doll toys and related accessories for babies, toddlers and tweens. Consumers in this list are open to relevant marketing offers and have the discretionary income to purchase products ranging from rag dolls to action figures. 

This consumer audience is comprised of men and women of varying ages, education, and ethnicities who have the discretionary income to purchase a variety of dolls for both boys and girls. They purchase baby dolls, porcelain dolls, bobble heads, kewpie dolls and action figure dolls that replicate comic book heroes, popular children’s shows, cartoon characters, military heroes, Disney characters and more. Parents and grandparents know that doll play helps develop motor skills, encourage social interaction, build nurturing skills, and stimulate the imagination. The consumers in this list spare little expense when it comes to purchasing the dolls and accessories that keep kids entertained.

Toy doll stats and trends:

• An average of 94,500,000 Barbie Dolls are sold annually
• Overall doll sales average $2.5 billion total each year
• Women typically drive 70-80% of all consumer purchasing
• Buyers shop online, thrift stores, big box stores, and specialty retailers

PRODUCTS PURCHASED:Toy dolls and related toy accessories including dollhouses, doll clothing, furniture, pets, vehicles, playsets, bathtubs, purses, doll strollers, bedding, wardrobe storage and more. Doll purchasers also buy related toy products like puzzles, games, electronics, balls, bicycles, dress-up costumes, skateboards, walkers, building sets, and plush toys.

MAILING LIST IS IDEAL FOR: retail stores, apparel providers, game manufacturers, educational toy manufacturers, toy and hobby providers, arts and crafts suppliers, DVD suppliers, credit card issuers, preschools, healthcare providers, insurance agencies,  children’s book and magazine publishers, and more.