The Swimwear Design and Fashion Shop Buyers Group targets consumers who have made 3 or more purchases of casual clothing and swimwear designed for the beach. This audience is responsive to marketing offers that accessorize fashions when headed out for a day by the water. They purchase products ranging from swimsuits to cover-ups whether at the shore or poolside.   

This Group puts marketers in touch with consumers who purchase products to enjoy a day at the beach. Whether swimming, riding a wakeboard or walking the shoreline, these consumers want the latest “beach ready” fashions. Prospects are of all ages and income levels, enjoy the outdoors, and often have children in the household. They enjoy the social aspect of going to the beach as well as swimming, boating, surfing, and picnicking. They shop the stores and restaurants along boardwalks to taste the local cuisine and buy home decor or suncare. They have the disposable income to purchase multiple products on a recurring basis…making them a proven audience for marketing campaigns.

Beach products purchased: bikinis, swim trunks, tees, swimwear, tank tops, board shorts, swim dresses, sun suits, beach hats, wraps, sandals, flotation devices

Receptive to offers in: lifestyle magazines, beauty products, skin care, sun care, fashion clothing, footwear, water safety, boats and jet skis, beach gear, beach toys and games, scuba diving and snorkeling gear, fishing gear

List Purchasers: publishers, beauty supply providers, apparel providers, outdoor gear providers, personal care providers, sundries providers, travel agencies, hospitality industry, insurance providers, and credit card issuers