|14,588||Total Universe / Universe Rate||$95.00/M|
|6 Month Recency||+ $10.00/M|
|1 Month Recency||+ $25.00/M|
|3 Month Recency||+ $15.00/M|
|Email Addresses||+ $175.00/M|
Surfing Life enables you to reach consumers who are passionate about the sport of Surfing. They have purchased from online and offline retailers or catalogers two or more surfing products These water sport enthusiasts look for the adrenaline rush that comes after riding the face of a wave. Their goals of surfing is to get as deep into the barrel of the wave as possible or just get a good long ride. Surfing is very addictive and keeps growing in popularity. Surfing has spawned a number of offshoot sports including wake boarding, skim boarding, skateboarding, and windsurfing, amongst others.
There are two major categories of surfing – longboarding and shortboarding. Longboards are cruising boards – they are used to surf mellow waves, for getting long rids, and doing slow maneuvers. On a shortboard, they move much faster and do quicker moves. The main difference is in the surfboard design, including surfboard length and riding style. Short boards are typically easier to maneuver, but more difficult to stand up. Longboards are easier to stand up on, making it more conducive for beginners. Both shortboards and longboards come in a variety of styles but the defining difference is usually size and to a lesser extent, the number of fins.
Surfing is a dynamic sport which can be practiced by people at all levels of ability. In addition to being a recreational or sometimes spiritual practice, surfing is also a competitive sport, which major competitions are sponsored all over the world. Surfing is not only a sport – it’s considered a way of life.
Surfing and traveling go hand in hand. These watersport enthusiasts travel in the US to places such as Hawaii, New Jersey, Washington, Oregon, North Carolina, Florida, New York, California and internationally to places such as Costa Rica, Australia, Bali, Portugal, Mexico, and Barbados.
They purchase the latest equipment required for surfing from longboards, shortboards, wetsuits, surf bags, water cameras, leashes, sun protection, board shorts, swimwear, fins, protective eyewear, to waterproof watches. Many subscribe to online and offline surfing magazines, newsletters, and blogs, watersport catalogs, attend surfing as well as purchase DVD’s, books, videos.
|Credit Card Buyers||10.00/M|
|Mail Order Buyers||10.00/M|