SELECTS

861,325	Total Universe / Universe Rate	$95.00/M
	1 Month Buyers	+ $25.00/M
	3 Month Buyers	+ $15.00/M
	6 Month Buyers	+ $10.00/M
	12 Month Buyers	+ $5.00/M

Studio Home Product Buyers Masterfile allows marketers to target men and women who have made at least 3 purchases of decor products for themselves and as gifts for family members and friends. These consumers purchase products ranging from light fixtures to indoor fountains to southwestern themed furnishings to make their homes attractive and comfortable.  The U.S. home decor and furnishings industry is an approximate $35 billion industry. With a strengthening real estate market, this industry is expected to see continuing growth and expansion. This masterfile puts marketers in touch with consumers who have the disposable income to purchase decorative accents in order to accessorize and customize their homes, cabins, apartments and condos. They decorate interior walls with wallpaper, sconces, wreathes, prints and signs. They complement furniture with ornamental throws, pillows, indoor plants, vases, music boxes and figurines. Consumers in this masterfile express their personalities through their home decor choices and desire aesthetic indoor and outdoor spaces to relax and entertain.

 

This masterfile is comprised of data lists filled with consumers who are:

• Homeowners and Renters
• Single/Married/Households with children
• Collectible buyers
• DIY interior design buffs
• Gift buyers

PRODUCT SELECTIONS (+$15/M)

Bear Themes

Birdhouses

Books

Chandeliers

Diary/Journals

Finials

Flower Arrangements/Indoor Plants

Horse Themed

Indoor Planters

Limoges

Music Boxes

Stained Glass

African Decor

Architectural

Ashtrays

Bookends

Egyptian

Electric Cord Covers

Fancy Papers/Stationary

Home Decor-General

Lighting/Light Fixtures

Nautical

Oilcloths

Tea Sets

Afghans/Throws

Country Themes

Figurines

Indoor Fountains

Lampshades

Photo Albums

Potpourri/Incense

Vase/Urns/Pots

Boxes

Decorative Trays

Native American Themes

Perfume Bottles

Plates

Sculptures

Southwestern

Tassels

Vintage Decor

Wolf Themed

Display Items

Frames

Gothic/Medieval

Humorous Themes

Pillows

Sconces

Silver Cutlery Box

Topiaries

Upholstery Fabric

Wallpaper

Wreaths

Baskets

Busts/Statues

Calendars

Decorative Screens

Lamps

Oriental Decor

Vanity/Dresser Trays

Wall Decor/Signs/Prints

 

MAILING LIST IS IDEAL FOR: Retailers, thrift stores, warehouse outlets, auction houses, online merchants, floral shops, home furnishing providers, collectible and novelty suppliers, major appliance manufacturers, credit card issuers, furniture manufacturers, financial institutions and more.