|96,442||Total Universe / Universe Rate||$95.00/M|
|6 Month Recency||+ $10.00/M|
|1 Month Recency||+ $25.00/M|
|3 Month Recency||+ $15.00/M|
Snowsports Central buyer’s list allows you to market to consumers who have made two or more purchases of snow skiing equipment and supplies to enjoy a favorite winter sport. These consumers purchase ski poles, snowboards, and more to ski down the side of a mountain or cross country ski over pristine meadows.
Consumers who purchase skiing merchandise buy items for themselves or for friends and family members who enjoy the exhilaration of the sport or compete competitively. These consumers are avid skiers and parents who buy the necessary equipment to enjoy all types of skiing such as Nordic, Alpine, ski touring, and freestyle. Parents who are ski product purchasers buy skiing equipment for their children so they can learn to ski the bunny hill and then progress to ski runs with a higher degree of difficulty. All skiers ride the lift chair to the summit and ski downhill on snow skis, wakeboards, or snowboards. They enjoy warming up at the ski lodge and ordering a hot beverage to sit by the fire. Ski product purchasers also watch the sport on television or travel to participate in skiing events at ski resorts.
Consumers in Snowsports Central buyer’s list purchase items like snow skis, snow boots, snow pants, ski poles, bindings, googles, ski jackets, ski pants, headwear, socks, sweats, beanie, sweater, ski boots, face masks, ski hats, ski socks, neck warmers, videos, books, ski straps, body armor, ski bags, scrapers, and ski wax. When not on the mountain, skiers stay in shape by purchasing related jogging, swimming, biking, and walking supplies to remain physically fit throughout the year. Purchasers of ski products buy from print catalogs, sporting goods stores, ecommerce sites, ski shops, and direct mail offers.
These consumers also buy snow skiing related collectibles to display in their home or give as gifts to family and friends for birthdays and holidays. They purchase collector’s plates of their favorite skier, ski themed jewelry, wall plaques, autographed posters, ski themed décor, clocks, calendars, and banners.
Consumers in Snowsports Central buyer’s list are receptive to marketing offers from sporting goods stores, athletic retailers, sports apparel retailers, sports magazines and publications, sports collectibles retailers, travel agencies, health clubs and gyms, and fitness equipment manufacturers.
|Mail Order Buyers||$10.00/M|
|Presence of Child||$10.00/M|