The Sewing Craft Buyers from Home Solutions list allows marketers to target crafters at their home address who purchase publications and products for sewing. The crafters in this list are seamstresses and dressmakers at heart who enjoy designing and creating their own apparel, costumes, pillows and home decor from scratch or a pattern. They hand stitch or use a sewing machine to darn a sock, embroider a monogram, hem a pair of pants, line a jacket, create a pleat, trim a dress with piping, sew an inseam, create a valance, or sew beadwork to a pillow. They are artistic individuals who choose their own fabrics and embellishments to create a one-of-a-kind wedding dress, prom dress, pair of slacks, or sun dress for themselves, their children and grandchildren, or friends. Women who enjoy sewing often enjoy other needlework projects including quilting, knitting, crocheting, and needlepoint.

These consumers are predominately women of varying income levels, education, interests, ethnicity, marital status, and ages. They prefer to make their own dresses or draperies for personal use and to give as gifts to loved ones. They purchase products ranging from needles to sewing machines.

Sewing enthusiasts require a variety of products to complete their works-of-art. They purchase sewing books with ideas, tips, and illustrations along with andvideos providing step by step instruction. They buy sewing products including thread, fabric, pins, thimbles, needles, beads, sequins, ribbon, sewing machines, buttons, bobbins, pin cushions, Velcro, appliques, zippers, snaps, scissors, hangers, and appliques. They also purchase related needlework supplies including knitting needles, crochet needles, yarn, irons and ironing boards, totes, magnifiers, organizers, crafting tables, lighting, tape measures, and shelving.

Crafters and hobbyists in the Sewing Craft Buyers list are open to marketing offers from arts and craft publications, home decor magazines, craft stores, fabric stores, credit card issuers, storage organization providers, clubs and associations, continuing education and workshop providers, how-to DVDs and videos, and hobby stores.