The Safari Treasure Children's Product Buyers mailing list allows marketers to target consumers who make at least 3 purchases a month of a variety of learning toys for babies, toddlers, tweens and teens. Consumers in this list are receptive to relevant marketing offers and have the disposable income to purchase products ranging from active indoor play toys to science and nature discovery kits.

This consumer audience is comprised of men and women of varying ages, education, incomes, and ethnicities. They are parents, grandparents, friends, teachers and colleagues who prefer to buy educational toys for holiday gift giving, a child’s birthday party, or to spur a child’s interest in a particular subject like music or science. With a focus on education, parents want toys designed to improve memory, cognitive thinking, physical coordination, language skills, imagination, social skills and more… all while having fun.  Consumers buy educational toys within several categories including arts and crafts, brainteasers, building and construction, early learning, imaginative play, history and geography, music, kite and rocket building, DIY kits, and puzzles. These toys are found in homes, schools, and child care centers to help a child build confidence and explore the world around them. The consumers in this list spare little expense when it comes to purchasing toys for a child’s amusement and development.

Educational Toy industry stats and trends:

• US market size for the total toy industry is approximately $26 billion
• Educational toys sales outpace traditional toys like dolls and trucks
• Women typically drive 70-80% of all consumer purchasing
• Buyers shop online, thrift stores, big box stores, and specialty retailers

TOYS PURCHASED:Puzzles, board games, trivia games, building blocks, balls, bicycles, erector sets, paint sets, early learning toys, coloring books, chemistry sets, electronic teach and play toys, architectural toys, mazes, dot-to-dot books, strategy games, robots, bicycles, building sets, crayons and markers, letter magnets, and math building toys

MAILING LIST IS IDEAL FOR: retail stores, children’s apparel providers, game manufacturers, educational toy manufacturers, hobby providers, arts and crafts suppliers, DVD and movie suppliers, credit card issuers, children’s healthcare providers, insurance agencies, children’s book and magazine publishers, and more.