The Rustic Home Design Ideas targets consumers who have made 3 or more purchases of home decor that provides a rustic cabin theme and feeling. This audience is responsive to marketing offers that beautify home interiors and accessorizes outdoor living spaces. They purchase products ranging from flooring to wall decor to create an ambiance that reflects their personal taste and style.  

This Group puts marketers in touch with consumers who purchase products to decorate a single room or entire home interior in cabin decor. They prefer a simple, earthy feel in their home and will decorate with natural materials like twigs, iron, wood, and florals. They will accent a living room with moose or elk themed pillows, rugs and wall art. They bring the flavor of forests and the NW to their primary or vacation homes to create a relaxing ambience. Prospects are of all ages and income levels, enjoy simplicity in decor, and often have children in the household. They have the disposable income to purchase multiple products on a recurring basis…making them a proven audience for marketing campaigns.

Cabin Decor purchased: throw pillows, bedspreads, curtains, shelving, rustic wall art, sculptures, foot stools, log furniture, wildlife themed rugs, wallpaper border, chainsaw art, lamps, outdoor themed dinner and tableware, florals

Receptive to offers in: Lifestyle magazines, outdoor furnishings, landscaping and gardening, interior design, food and beverages, home entertainment, small appliances  

List Purchasers: publishers, home goods stores, specialty retailers, home furnishers, apparel providers, electronics providers, interior decorators, travel providers, insurance providers, and credit card issuers