SELECTS

The Retail Dive Mobile Commerce Weekly Dedicated Email list allows marketers to target executives, marketers and app developers at major retail companies who subscribe to Mobile Commerce Weekly, a digital B2B publication providing upper management with headlines and trends on all aspects of selling merchandise through mobile strategies. Subscribers in this list want top news stories and articles delivered straight to their inboxes on topics that help promote retail products via smartphones, tablets and other mobile devices. They are in need of products and services ranging from computers to software applications.

Subscriber Profile:

 56% work for retail establishments

49% are executives or IT buyers

Job titles include Marketing Director, Mobile Marketing Manager, Media Director

Industry Overview: Mobile marketers help fuel sales pipelines by reaching target audiences anywhere…anytime. Connected to mobile devices 24/7, today’s consumer wants information delivered to them in real-time. For mobile marketers, this means they can alert consumers to promotions and company happenings instantly allowing for immediate response to limited time offers, in-store promotions, or customer appreciation events. An integral part of multi-channel marketing strategies, mobile marketing is an ideal marketing resource for brick and mortar stores, e-commerce websites, and catalogers. Mobile marketers seek information on consumer trends, industry data, competitor products and mobile hardware for profitable business operation.

Hot Topics:

Mobile marketing trends, user behavior

Omni-channel shopper journey

Mobile driven technology, in-store mobile tech

Apps for retailers

Mobile marketing strategies

Retail Executives purchase products such as: Trade journals, computers, software applications, laptops, mobile devices, i-cloud platforms, promotional materials, office supplies, business wear, cybersecurity, tablets, and cell phones.

Ideal list users include: Industrypublishers, computer manufacturers, software developers, event and tradeshow organizers, media, public relations firms, office supply providers, technology providers, credit card issuers, continuing education providers and others affiliated to the field.