The Premier Pool Supply Buyers list targets consumers who have made 3 or more purchases of swimming pool, hot tub and spa products to play in the pool, swim laps and soak in the water. They purchase products ranging from swimwear to pool chemicals to spend an afternoon lounging poolside. This audience is also responsive to related offers that accessorize patios and provide sun care.

This list puts marketers in touch with consumers who purchase poolside furniture, pools toys and games, and products to keep pools clean. From in-ground to above ground pools, this consumer group stays cool and refreshed in the comfort of their own backyards while hot tubs help soothe achy joints and ailments like arthritis. Pool owners often have children in the household who learn how to swim and stay safe around water. These consumers have friends and family over for pool parties and barbecues. They install outside showers, changing rooms and bath houses for convenience and to keep home interiors free of water and pool toys. This audience is mindful of the sun and buys umbrellas, sunshades and sunscreen to minimize sunburn and dehydration. They enjoy the outdoors and often travel to beaches and lakes for a swim and afternoon picnic. They have the disposable income to purchase multiple products on a recurring basis…making them a proven audience for marketing campaigns.

Pool products: pools, spas, lawn chairs, umbrellas, chaise lounges, rafts, air mattresses, flippers, goggles, snorkels, masks, nose plugs, sound systems, sunscreen, filter systems, fountains, chlorine tablets, brushes, nets, sweepers, cool decking, pumps, liners, inflatables, swimwear and more.

Receptive to offers in: lifestyle magazines, sun care, skincare, shade screens, pool chemicals, wet bars, outdoor and garden decor, water safety, UV resistant clothing, pool irrigating systems

List Purchasers: publishers, pool cleaning services, pool manufacturers, home and garden suppliers, landscapers, travel organizers, water parks, swim lesson providers, and credit card issuers