Power Yoga Shop Buyers list targets consumers who have made 3 or more purchases of yoga equipment to improve flexibility, increase relaxation and tone muscle. They purchase products ranging from yoga apparel to stability balls to stay in shape and improve overall wellbeing. This audience is responsive to marketing offers that boosts mental and physical health and keeps them feeling young.

This list puts marketers in touch with primarily female consumers who purchase exercise and yoga supplies to use at home, while on the road, in the park, at the beach and at the gym. They practice various types of yoga like Hatha, Ashtanga and hot yoga. Combining stretching, weight bearing strengthening, breathing, and meditation, yoga improves physical posture, reduces stress, assists in weight loss, deepens spirituality, and encourages awareness. This audience wants to be healthy in mind, body and spirit. They make good lifestyle choices and eat nutritious foods, watch their intake of alcohol and refrain from smoking. They have the disposable income to purchase multiple products on a recurring basis…making them a proven audience for marketing campaigns.

Yoga products purchased: yoga apparel, stability balls, step benches, yoga mats, tights, leotards, headbands, wristbands, leggings, tanks, athletic pants, sweat suits, shorts, blocks, balance balls, sandals, blankets, towels, bags, meditation chairs, yoga straps, and meditation music.

Receptive to offers in: lifestyle and fitness magazines, aromatherapy, essential oils, vitamins, athletic footwear, running gear, exercise apparel, knee braces, back supports, cold packs, creams and gels, pedometers, vitamins, supplements, training videos, exercise bikes, elliptical trainers, rowers, steppers, stair climbers, weight lifting machines, weight bench, jump ropes, mini trampolines

List Purchasers: publishers, specialty retailers, fitness centers, healthcare providers, alternative care providers, pharmaceuticals, nutritionists, diet and weight loss centers, organic food and beverage providers, continuing education providers and credit card issuers