SELECTS

The Pet Owners Publication and Product Buyers list reaches all pet owners who have made two or more purchases of magazines or books dedicated to the health and happiness of their animal companions. These pet magazine subscribers and book purchasers seek articles and product reviews to make informed decisions on caring for animals ranging from hamsters to dogs. They have the purchasing power to buy products including pet medications and bedding.

The audience in this list is comprised of men and women who are animal lovers and have one or more pets in their household. They enjoy the companionship of dogs and cats, the soothing relaxation of an aquarium full of fish, riding the trails on horseback, the antics of reptiles, and the playfulness of hamsters and mice. These pets are often members of the family and require the necessary care to keep them healthy throughout their life. Consumers who purchase print or digital magazines and books on pets seek new products, new technologies, expert advice, and health care tips. These indoor and outdoor pets often require the services of a veterinary for spaying, neutering, birthing, rabies shots, and joint health. Pet owners are also generous when it comes to donating their time and money to support local animal organizations or favorite animal welfare causes.

Along with publications, these consumers purchase related pet merchandise and products like pet food, pet treats, blankets, pet sweaters, doggy doors, pet medications, halters, brushes, fish tanks, pet carriers, collars, leashes, horse tack, harnesses, dental care, saddles, feed bowls, flea and tick control, pet beds, pet toys, vitamins, and supplements. They buy merchandise through offline and online multichannel sources like brick and mortar retail stores, catalogs, e-commerce sites, infomercials, mobile marketing campaigns, and email or direct mail marketing.

Pet Owners Publication and Product Buyers are responsive to marketing offers from retailers, veterinarian service providers, pet product suppliers, pet groomers, book publishers, kennels, doggie daycares, animal welfare charities, shelters, clubs, credit card issuers, and direct mail and email marketers.