Performance Power Tools Equipment Product Buyers Masterfile allows marketers to target men and women who have made at least 3 purchases of tools and related equipment to build projects and maintain their homes, autos and more. These consumers purchase products ranging from diagnostic tools to cordless drills for themselves and as gifts for family and friends.  According to the Freedonia Group, the U.S. demand for power and hand tools is forecast to rise to over $12.7 billion in sales annually with cordless electric power tools leading the way. This masterfile puts marketers in touch with consumers who have the disposable income to purchase tools in categories such as material handling, lifting, diagnostics, measuring, gauges, air, welding, storage and warranties. The men and women in this masterfile like DIY projects like building a shed to store outdoor lawn and garden supplies or constructing a bookcase for the home. They work on their autos and want an assortment of tools on hand to complete any task. They maintain and repair their homes and need tools to perform tasks ranging from changing a switch plate to fixing a leaky faucet. These consumers also want their tools stored and organized for easy access and buy a variety of tool boxes, work benches, shelving, and garage storage.

This masterfile is comprised of data lists filled with consumers who are:

• Single/Married/Retired
• Predominately male audience
• DIY Home Repair and Improvement Buffs
• DIY Mechanics and handymen and women
• Welders
• Gift Buyers

PRODUCT BUYERS (+$15/M):

Material Handling & Lifting Equipment

Non-Specific Tools & Equipment

Diagnostic Tools

Gauges

Pressure Washers

Tool Consumables

Air Tools

Measuring, Leveling & Marking Tools

Portable Power Tools

Tool Storage

Hand Tools

Power Tools

Tool Warranties

Welding Equipment

PURCHASE TOOL RELATED PRODUCTS:engine hoists, car jacks, electric meters, pressure washers, drills, hammers, screw drivers, chop saws, compressors, tape measures, levelers, chalk lines, battery-operated tools, welding helmets, hydraulics, sprayers, tarps, winches, cutters, shears, impact tools, sawblades and more.

MAILING LIST IS IDEAL FOR: retail stores, hardware stores, home remodelers and renovators, home and garden providers, automotive parts providers, credit card issuers, magazine publications, insurance agents, warranty protection plans and more.