SELECTS

The Painting Craft Buyers from Home Solutions list allows marketers to target novice painters at their home address who purchase painting products and publications for painting tips. These consumers are men and women of varying income levels, education, interests, ethnicity, marital status, and ages. They are also parents who purchase painting supplies for their children to stimulate their creativity and imagination. They purchase products ranging from easels and brushes, to a child’s first paint set.

Amateur painters and hobbyists paint one-of-a-kind masterpieces for themselves, their family and friends. They use oils, water colors and acrylics to paint urban landscapes, wildlife, florals, still life, abstract designs, portraits, architectural, and people. They paint to relax, preserve natural beauty, and adorn their walls with color and artistry. They take painting classes, purchase paint by number kits for their children, paint in a home studio and travel to distant locations to capture a scenic panorama. Consumers who paint, often enjoy similar crafts and art projects including drawing, sculpting, and photography.

Painting hobbyists require a variety of products to complete their works-of-art. They purchase publications, books and magazines filled with painting illustrations along with videos providing step by step instruction. They also buy artist’s and painting products for themselves or their kids such as water colors, brushes, oils, canvases, paper, palettes, drawing boards, easels, frames, acrylics, finger paints, drawing tables, art smocks, water-soluble pencils and crayons, storage totes, coloring books, colored pencils and markets, and workbenches.

Crafters and hobbyists in the Painting Craft Buyers list are open to marketing offers from craft publications, fine arts magazines, travel agencies, children’s game and toy providers, craft stores, credit card issuers, clubs and associations, continuing education and workshop providers, how-to DVDs and videos, and hobby stores.