SELECTS

The Outdoor Sporting Goods Publication and Product Shoppers list reaches consumers who have made two or more purchases of books, magazines, or general merchandise to enjoy outdoor activities like camping and fishing. These outdoor enthusiasts are physically active and enjoy being in nature. They have the purchasing power to buy publications and products ranging from hunting magazines to backpacking equipment. 

The Outdoor Sporting Goods Buyer’s list targets a diverse customer base with varied outdoor interests and hobbies.  They are male and female consumers who shop for themselves and buy gift merchandise for family and friends. They have the discretionary income to participate in outdoor sporting activities such as rock climbing, fishing, camping, hunting, boating, jeeping, white water rafting, backpacking, and kayaking. They plan day trips and vacations to their favorite destinations to get outside and enjoy the relaxation or challenges of various trails and courses. They camp in tents or stay in 5th wheels and RVs once they reach their destination. To get more information on their favorite outdoor activity, these shopping enthusiasts buy books and magazines that feature outdoor vacation destinations, boating and yachting, outdoor preparedness and first aid, and park and trail guides.

Along with books and magazines, individuals in the Outdoor Sporting Goods Publication and Product Shoppers list purchase the necessary products to enjoy the great outdoors. They buy food, beverages, camping gear, hiking boots, flashlights, footwear, boating accessories, life jackets, fishing poles, guns, archery bows, ice chests, tents, camp stoves, ammunition, lanterns, sleeping bags, first aid kits, rafts, tackle boxes, tarps, air cots, hydration supplies, and fishing lures. They buy related outdoor apparel and personal care products like swim wear, sunglasses, goggles, hats, jackets, sunscreen, eye protection, and insect and wildlife repellent. They buy merchandise through offline and online multichannel sources like brick and mortar retail stores, print catalogs, e-commerce sites, infomercials, and direct mail. 

Outdoor Sporting Goods Publication and Product Shoppers are responsive to marketing offers from retailers, wholesalers, email and mobile marketers, skin care suppliers, ATV and boat manufacturers, sporting goods suppliers, travel coordinators, credit card issuers, book and magazine publishers, and service providers.