The Nutritional Therapy Publication and Product Buyers list reaches consumers who have made two or more purchases of books, magazines, or related products that promote healthy lifestyles through proper diet and nutrition. They seek publications that provide information on topics such as nutritious meal preparation or weight loss. They have the purchasing power to buy publications and products ranging from cooking magazines to exercise videos.  

This group of individuals is comprised of consumers seeking information on nutrition, natural supplements, weight loss programs, healthy recipes, cooking, and wholesome foods.  They want to modify their eating habits by replacing sweets, processed foods, and fatty foods with fresh fruits and vegetables, nuts, whole grains, and lean meats.  They count calories, watch their carbohydrates, and get plenty of protein in their diets.  Individuals who watch their weight feel healthier and spend less time at the doctor for weight and poor nutrition related ailments like obesity, high cholesterol, heart disease, and fatigue.  Besides dieting, these individuals maintain an ideal weight by getting exercise through walking, jogging, gardening, or going to the health club.  When they reach their ideal weight, they enjoy wearing clothes that flatter their figures and becoming more socially active.

Along with books and magazines, consumers in the Nutritional Therapy Publication and Product Buyers list purchase related products like make-up, hair care products, exercise DVDs, cookbooks, yoga equipment, fitness apparel, supplements, treadmills, athletic footwear, wrinkle creams, prepared low calorie foods, diet pills and shakes, and self-tanners. They buy products through offline and online multichannel sources like book stores, catalogs, e-commerce sites, retail and wholesale stores, infomercials, and direct mail marketers.

Nutritional Therapy Publication and Product Buyers are responsive to marketing offers from retailers, direct mail and email marketers, book publishers, lifestyle magazines, personal trainers, nutritionists, weight loss groups, credit card issuers, pharmaceutical providers, health care providers, sporting goods, fitness centers, and beauty suppliers.