Reach new postnatal Spanish speaking mothers who have recently given birth.  New parents are constantly looking for information on how to care for their newborn, what to expect at doctor visits with their child, new baby development, postpartum health and fitness, the baby's first 12 months and beyond.

These Hispanic parents search online and offline for resources to educate themselves about issues such as teething, crawling, walking, feeding and nutrition, crying and comfort, breastfeeding, safety, sleep, travel, babysitting and parenting styles.

These new Spanish speaking parents are interested in topics related to being new
parents, but they are also interested in learning about how to improve their personal well-being.