SELECTS

The Music Toolbox Kid's Instrument Buyers mailing list allows marketers to target consumers who make at least 3 purchases a month of a variety of musical instruments for grade schoolers, high school band members, tweens and teens. Consumers in this list are receptive to relevant marketing offers and have the disposable income to purchase products ranging from sheet music to keyboards to sound equipment.

BUYERS PROFILE:

This consumer audience is comprised of men and women of varying ages, education, incomes, and ethnicities. They are parents, grandparents, and teachers who buy instruments so a child can learn to play and appreciate music. Kids take private music lessons for individualized instruction, play an instrument like the tambourine or maracas in a grade school music class, or play in the high school marching band. Parents encourage their children to play an instrument for numerous benefits including increased memory, perseverance, harmony, cooperation, self-expression, stress-relief, creativity, sense of accomplishment and overall improvement in grades. The consumers in this list spare little expense when it comes to purchasing quality instruments for a child’s enjoyment and music appreciation development.

Musical Instrument industry stats:

• US musical instrument industry is approximately $6 billion with 10 – 19 year olds playing a large part in revenue growth
• Over 27 million Americans play a musical instrument
• Top 6 instruments: Guitar, piano/keyboards, drums, violin, saxophone, flute
• Women typically drive 70-80% of all consumer purchasing
• Buyers shop online, thrift stores, big box stores, and music stores retailers

MUSIC-RELATED PURCHASES:Sheet music, acoustics, amplifiers, recording equipment, music stands, song books, headphones, music DVDs, audio equipment, metronomes, instrument cleaning kits, music cases, mouthpieces, reeds, microphones, music books, stage accessories, lighting, and band uniforms.

MAILING LIST IS IDEAL FOR: retail stores, music shops, music lesson providers, music teachers, DVD suppliers, youth organization providers, higher learning providers, credit card issuers, children’s healthcare providers, insurance agencies, children’s book and magazine publishers, and more.