MOMMIES TO BE includes women who are pregnant or gave birth very recently. This is a select group of women with specific needs and interests at this exciting point in their life.

Expectant mothers are trying to understand their pregnancy and the changes their body is going through. Women often become very health conscious during pregnancy and try to continue with that change in lifestyle after they give birth.  Many look to videos and books for information and subscribe to various parenting magazines. At the same time, they are preparing to welcome their new baby and take that giant step into parenthood.

Whether this is their first pregnancy or their fourth, these moms have a long list of necessities. This is a time in their life when they are going to be making many purchases...some small and some large.

These Mommies-to-be will be needing maternity clothing and nursing clothing and accessories. For the little one, the sky's the limit...diapers and wipes, baby bottles and formula, baby baths and bathing products, diaper bags, baby clothing, car seats, strollers, cribs and other baby furniture, baby carriers, and toys. Some families even  look to purchase a larger home, larger family
cars or minivans.

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Media: This list is derived from Public and Private Sources, including Baby Furniture and Maternity Stores, Hospital Package Programs and Photography Studios