Modern Girls Product Buyers Group targets consumers who have made 3 or more purchases of products designed with girls in mind. This audience is responsive to marketing offers that help their daughters and granddaughters be successful in school, enjoy sports and arts, and explore the world around them. They purchase products ranging from hair accessories to soccer balls to give their child everything she needs growing up.  

This Group puts marketers in touch with parents, grandparents and family members who purchase merchandise for a female child.They purchase girls products for various occasions like 1st day of school, holidays, birthdays and summer vacation. Girls participate in school functions, band practice, clubs, youth organizations, dance rehearsals and soccer lessons. These prospects are of all ages and income levels, have 1 or more children in the household, and attend their child’s functions. They buy goods from department stores, specialty retailers, online catalogs and big box discount stores. They have the disposable income to purchase multiple products on a recurring basis…making them a proven audience for marketing campaigns.

Girl’s products: clothing, hair accessories, bedroom furniture, electronics, educational games, video games, toys, bicycles, shoes, school accessories, backpacks, books, plushies, jewelry, bath products, purses, perfumes, bedroom decor

Receptive to offers in: lifestyle and parenting magazines, children’s furnishings, sports equipment, outdoor toys, pool toys, educational games, footwear, foods and beverages, afterschool care, amusement parks

List Purchasers: publishers, children’s bedroom furnishers, apparel providers, event coordinators, electronics providers, summer camp coordinators, schools, family restaurants, boys and girls clubs, parks and rec, insurance providers, healthcare providers, financial advisors, event coordinators and credit card issuers