The Meteorological Instrument Observer Buyers list targets consumers who have made 3 or more purchases of products to measure the weather. They purchase products ranging from altimeters to home weather stations to stay informed on daily temperatures or severe weather alerts. This audience is also responsive to marketing offers in electronics and destination travel.

This list puts marketers in touch with individuals, farmers, gardeners, weather hobbyists and more who want the most in precision weather forecasting. Weather instruments are used to predict or measure rain, sunshine, snow, wind, temperature, tornadic activity, severe thunderstorms, wind speeds, atmospheric conditions, dew points, heat advisories and barometric pressure. These instruments allow consumers to prepare for hazardous weather conditions, prevent mold growth in interiors, plan outdoor activities, and manage internal climate control. From simple weather vanes to personal weather stations equipped with the latest technology, this audience stays up-to-date on conditions affecting their daily lives. They have the disposable income to purchase multiple products on a recurring basis…making them a proven audience for marketing campaigns.

Meteorological Products: altimeters, atomic wall clocks, barometers, dew point monitors, wind meters, heat stress indicators, hygrometers, lightning detectors, rain gauges, solar power meters, thermometers, tide clocks, weather instruments, weather radios, weather cameras, weather software

Receptive to offers in: lifestylemagazines, nautical clocks, dive watches, outdoor clocks, gardening, outdoor decor, patio sunscreens, gutters, lighting rods, storm shelters, yard and garden equipment, snow removal, dual pane windows

List Purchasers: Book publishers,retailers, home improvement providers, nurseries and garden centers, clubs and associations, home safety providers, continuing education providers, and credit card issuers.