|61,175||Total Universe / Universe Rate||$95.00/M|
|6 Month Recency||+ $10.00/M|
|1 Month Recency||+ $25.00/M|
|3 Month Recency||+ $15.00/M|
The Latino Market Buyers list targets consumers who have made 3 or more purchases of products for everyday living and to honor their heritage. They purchase products ranging from themed decor to piñatas to celebrate diverse cultures. This audience is responsive to marketing offers that speak to their customs, values and ethnicities.
This list puts marketers in touch with consumers with roots to Spanish speaking countries like Latin America, South America, Central America, Mexico, Puerto Rico, and Cuba. This Latino audience is comprised of American business owners, laborers, singles, parents, and grandparents who share an interest in preserving their history and culture. Over half of Latinos are Catholic and attend services regularly. Steeped in tradition, they purchase publications in their native tongue, buy themed decor to decorate their homes, and prepare Spanish dishes for meals. With over 18% of the U.S population being Hispanic or Latino, this diverse group has the purchasing power to buy multiple products on a recurring basis…making them a proven audience for marketing campaigns.
Latino Products Purchased: Ethic magazines, cookbooks, Piñatas, sombreros, maracas, tortillas, tamales, salsa, frijoles, spices, peppers, sauces, sweetbreads, candies, cheeses, religious art, fountains, pottery, ceramic tile
Receptive to offers in lifestyle publications, cookware, fragrances and oils, children’s toys, housewares, personal care, party supplies, herbal supplements, hygiene and grooming, hobbies, collectibles, jewelry
List Purchasers: Book publishers, retailers, food and beverage providers, grocers, healthcare providers, non-profits, education facilities, clubs and associations, banks, real estate firms, pharmaceuticals, religious organizations, and credit card issuers.
|Childs Age Range||$10.00/M|
|Credit Card Buyers||$10.00/M|
|Date of Birth||$15.00/M|
|Mail Order Buyers||$10.00/M|
|Presence of Child||$10.00/M|