SELECTS

The Kid's Sport Buyers mailing list allows marketers to target consumers who make at least 3 purchases a month of sports gear and supplies for toddlers, tweens and teens. Consumers in this list are receptive to relevant marketing offers and have the disposable income to purchase products ranging from basketballs to trampolines to safety gear.  

This consumer audience is comprised of men and women of varying ages, education, incomes, and ethnicities. They are parents, grandparents, friends, coaches, and family members who buy sports equipment and supplies to help children become active and improve physical fitness. Kids participate in sports including kick ball, baseball, softball, basketball, soccer, ice hockey, tennis, lacrosse, gymnastics, football, snow skiing and track and field. Kids play sports in their backyard, at the local park, in physical education classes, and organized youth leagues. Participating in sports helps a child develop healthy bones and muscles, control their weight, reduce illness, develop a team approach attitude, and build coordination and self-confidence. The consumers in this list spare little expense when it comes to purchasing sports and related fitness equipment for a child’s well-being and physical development.

Sports industry stats and trends:

• 66% of boys and 52% of girls play organized sports
• 85% of coaches are dads who coach their own kid’s teams
• 75% adults who currently play sports played sports as a youth versus 3% of adults currently engaged in sports who didn’t play sports in their younger years
• Buyers shop online, thrift stores, big box stores, and specialty retailers

SPORTS-RELATED PRODUCTS PURCHASED:baseballs, bats, basketball hoops, ball returns, sports uniforms, protective wear, helmets, knee pads, mouth guards, footwear, shin guards, pucks, hockey sticks, tennis rackets, snow skis, snowboards, shorts, jerseys, headbands, wrist bands, heating pads, ice packs, hydration, and water bottles.

MAILING LIST IS IDEAL FOR: Sporting goods stores, retail stores, children’s apparel providers, youth group organizers, parks and recreation facilities, higher learning facilities, fitness providers, safety gear providers, DVD and movie suppliers, credit card issuers, children’s healthcare providers, insurance agencies, children’s book and magazine publishers, and more.