The Instagram Users from Social Media Direct mailing list allows marketers to reach active users and subscribers of the popular social media website - Instagram.  Appealing to an audience of mostly younger adults under the age of 35, Instagram allows users to share their life instantaneously with friends and family through photos taken with their mobile phone devices.  These men and women are open to marketing offers that use engaging photos and pictures to promote their products through visual offers that use engaging photos and pictures to promote their products through visual storytelling.  Individuals in this mailing list have the disposable income to purchase products ranging from new homes to adventure travel.

Instagram is a growing social media trend that gives active subscribers and users the opportunity to snap a picture and transform the image into a professional looking snapshot allowing friends to share in the experience.  These tech and social media savvy adults enjoy the hassle-free photo sharing option offered by Instagram to other sites including Flickr, Facebook, and Twitter.  They have a strong sense of community and want to stay connected with friends no matter where they are.

Instagram User Quick Facts:

o Community of over 5 million users

o Number of daily users = 750,000

o Percent of all internet users using Instagram = 20%

o 52% female and 48% male users

o 90% of all Instagram users are under 35 years of age

Targeting Instagram users gives direct marketers a powerful tool to engage customers who are social media users and leverage word of mouth marketing.  These young adults purchase products including trendy apparel, print and online magazine subscriptions, automobiles, auto accessories, grooming supplies, jewelry, footwear, home furnishings, food and beverages, pet supplies, children's wear, mobile devices, and electronics.  They purchase services including internet, dry cleaning, auto and home insurance, banking, investment, travel, dining, utilities, cable television, and more.

Consumers in the Instagram Users from Social Media Direct list are open to marketing offers from wireless carriers, mobile device app providers, computer and software providers, retailers, credit card issuers, entertainment and event providers, and more.