SELECTS

The HotShot Hockey Publication and Product Buyers list reaches consumers who have made two or more purchases of books, magazines, or general merchandise related to the sport of hockey. These hockey fans are spectators who enjoy watching the sport and athletic individuals who play competitively or for recreation. They have the purchasing power to buy publications and products ranging from sports magazines to hockey sticks.

This list targets a diverse customer base of male and female consumers who buy hockey merchandise for themselves and as gifts for the sports enthusiast in their life. They are parents of children on hockey teams, avid hockey fans, and athletes who enjoy a fast-faced, physically demanding winter sport played on ice. They cheer favorite players holding positions of centre, forward, goaltender, rover, and winger. They watch televised hockey games from home, in sports bars with friends, and at arenas where they can see the game live. Many hockey fans are also fitness buffs who play hockey to stay slim, build endurance, and maintain a healthy heart. They purchase magazine subscriptions and books featuring athlete profiles, stats, fitness, muscle toning, nutrition and game scheduling.  

Along with books and magazines, individuals in the HotShot Hockey Publication and Product Buyers list purchase related merchandise.  Spectators buy televised sports packages, sports memorabilia, game day snacks, stadium seating, season tickets, jerseys, sports collector plates, posters, sports home décor, clocks, sports calendars, and team logo jackets.  Amateur athletes and active sports enthusiasts purchase the necessary gear to prevent injury and move the puck down the ice. They buy uniforms, mouth guards, helmets, gloves, chin straps, protective gear, water bottles, hockey sticks, ice skates, pucks, goalie nets, and duffel bags. Individuals in this list buy merchandise through offline and online multichannel sources like retail stores, print catalogs, e-commerce sites, infomercials, and direct mail.  

HotShot Hockey Publication and Product Buyers are responsive to marketing offers from retailers, email and mobile marketers, vitamin and supplement providers, sporting good suppliers, travel and event coordinators, credit card issuers, DVDs and video providers, book and magazine publishers, health clubs, food and beverage industry, and cable and satellite industry.