SELECTS

The Horse Owners Publication and Product Buyers list reaches pet owners who have made two or more purchases of magazines or books dedicated to the health and happiness of their horse. These horse magazine subscribers and book purchasers seek articles and product reviews to make informed decisions on caring for their equine companions. They have the purchasing power to buy products ranging from commercial feed and hay to barn equipment.

The audience in this list is comprised of men and women who have one or more horses. These equine owners enjoy the companionship of Arabians, quarter horses, thoroughbreds, colts, foals, mules, Tennessee Walkers, donkeys, drafts, Belgians, and more as pets. Horsemen and women who live on ranches or acreages care for their animals on their property and tend to them daily. They have barns to store hay, shelter their horses, and store tack. Individuals without a large amount of land board their horses and utilize the facility’s riding arenas, stables, round pens, and riding trails to get the most enjoyment from their equine pal. Horse owners love to ride, compete in roping or dressage contests, participate in parades, and join horse clubs. They utilize the services of veterinarians and farriers to keep their horses healthy. These consumers purchase magazines and books for informative topics from experts on breeding, medical care, pasturing, proper nutrition, and riding gear. Horse enthusiasts are also generous when it comes to donating their time and money to support local animal organizations or favorite animal welfare causes.

Along with publications, these consumers purchase horse-related merchandise and products including feed, treats, curry combs, pet medications, joint supplements, saddles, tack, blankets, packing equipment, crops, reins, bits, grooming supplies, balms, ointments, legging wrappings and hoof picks. They buy merchandise through offline and online multichannel sources like brick and mortar retail stores, catalogs, e-commerce sites, infomercials, mobile marketing campaigns, and email or direct mail marketing.

Horse Owners Publication and Product Buyers are responsive to marketing offers from retailers, veterinarian service providers, farm and ranch suppliers, book publishers, animal welfare charities, horsemen clubs, credit card issuers, and direct mail and email marketers.