Home Solutions Masterfile reaches buyers of all types of products from home furnishings and gardening products, books and magazines, apparel and children's products, and health and beauty products. These consumers are actively making purchases through mail orders, catalogs, and the internet using their credit card. They use their buying power to not only make purchases, but to also make donations.

These consumers are middle class and upscale men and women who are purchasing products for themselves, their families, their homes,  and heir communities. They enjoy the convenience of making their purchases and donations at home and using their credit card.