Target consumers who have recently purchased home furnishings, appliances, and/or home accessories. Whether it be first time home owners, new homeowners, or people who have lived in their homes for years, these consumers are in the midst of renovating and updating their homes using decor styles from a number of themes, designs,and materials. They are interested in buying products and reading about decorating and organizing ideas, new storage products, creating a "green" home, and keeping up with new product innovations.

These consumers purchase accessories for all of the rooms in their home including bathrooms, living rooms, bedrooms and kitchens, as well as outdoor patios and gardens. They enjoy furnishing their homes with carpeting or rugs, lighting, window treatments, and furniture. They also purchase appliances to assist them in daily routines such as coffee makers and other small kitchen appliances, irons, and vacuums. They have the discretionary income to spend to make their home look great.

100% Home Address