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Henrys The Lens Magazine Canadian Subscriber Insert Program

The Henrys The Lens Magazine Canadian Subscriber Insert Program targets a sharp focus on photographers, videographers, cinematographers and photo enthusiasts, The Lens from Henry’s Canada is an award-winning, beautifully rendered magazine that delivers aspirational, inspirational and motivational content to its readers.

SELECTS

120,000 Total Universe / Universe Rate
Insert Media - Inquire to cost
Bind In available - inquire to cost
Blow-in available - inquire to cost

DESCRIPTION

 The Lens from Henry’s Canada Magazine Insert Program targets a sharp focus on photographers, videographers, cinematographers and photo enthusiasts, The Lens from Henry’s Canada is an award-winning, beautifully rendered magazine that delivers aspirational, inspirational and motivational content to its readers.  The Lens is packed with compelling in-depth interviews, insightful profile pieces, expert tips and advice, valuable howtos and instructional articles, gear and product reviews, and stunning photo galleries filled with gorgeous images curated from Henry’s customers. With a circulation of 120,000 across Canada (available in store at all Henry’s retail locations and mailed to select households via Canada Post), The Lens is positioning itself as the must-read photography magazine for Canada’s greatest camera store.

 

Henrys The Lens Magazine Subscriber Quick Facts:

  • Average age 45
  • Average household income of $80,000
  • 71% have a post-secondary education
  • Circulation: 120,000 (50,000 in Henry's stores & 70,000 distributed via Canada Post to HHI of $80k+

 

GENERAL REQUIREMENTS

+ 40,000 inserts minimum

+ Insertion order required

+ A three-week deadline for materials needed prior to national close date
+ Limited inventory (bookings are on a first come basis so alternative months will be suggested)

+ A blow-in card cannot fall in the center of a book 

 

INSERT SPECIFICATIONS

+ Paper Stock:

Minimum paper stock: 70lb coated or 70lb hi-bulk

Maximum paper stock: 7pt for a 2 page and 80lb for a 4-page blow-in card

 

+Mechanical Specifications: Insert dimensions:

2-page blow-in card: Minimum size: 3 1/2 inches wide x 3 1/2 inches deep Maximum size: 6 inches wide x 6 inches deep 

4-page blow-in card: Minimum size: 3 1/2 inches wide x 3 1/2 inches deep Maximum size: 6 inches wide x 6 inches deep



PROGRAM PRICING
+ All insert rates are custom quoted based on unit size, weight, paging, and paper stock

QUANTITIES
+ Circulation subject to change since subscriptions are in real time

CREATIVE
+ All inserts subject to creative approval

+ To ensure proper control and insertion of supplied inserts the following procedures must be strictly adhered to when shipping inserts 

 

PROFILE 

  • 
    Maximum Size: Inquire
    Minimum Size: Inquire
    Oversized: Yes
    Maximum Weight: Inquire
    Overweight: Yes
    Maximum Inserts: 120,000

 

ORDERING INSTRUCTIONS

 

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FEES