The Hemp Guide Buyers list targets consumers who have made 3 or more purchases of products made from industrial hemp. Hemp is a multi-purpose plant used to manufacture products ranging from clothing to eco-friendly hempcrete building materials. This audience is also responsive to marketing offers of products made from all-natural, sustainable resources.

This list puts marketers in touch with consumers who purchase hemp products for its organic qualities, product versatility and durability. Hemp is used to produce over 25,000 products including health foods and biofuels. This audience finds that hemp apparel is more durable and cost efficient than cotton clothing, is a cheaper construction alternative, and offers many health benefits. This environmentally aware group buys products made from hemp because it supports sustainable farming practices like water conservation. They are health-conscious and buy earth-friendly products that leave a minimal carbon footprint. They have the disposable income to purchase multiple products on a recurring basis…making them a proven audience for marketing campaigns.

Hemp Products: clothing, footwear, organic body care, health foods, plastic composites, soap, hemp seed oil, rope, paper, hemp milk, body lotions, balms, shampoos, creams, aromatherapy, pet bedding, detergents, textiles

Receptive to offers in publications, environmental awareness fundraisers, organic gardening, music, videos, toys, housewares, personal care, party supplies, herbal supplements, hygiene and grooming, hobbies, collectibles, jewelry

List Purchasers: Book publishers, retailers, food and beverage providers, health food markets, eco-friendly building suppliers, alternative healthcare providers, non-profits, education facilities, clubs and associations, pharmaceuticals, organic growers, and credit card issuers.