The Healthy Eating Product Buyers list reaches consumers who have made two or more purchases of books, magazines, or related products to research or purchase enriched foods, supplements, and herbs.  They are health conscious men and women seeking nutritious foods and dietary supplements free of harmful additives and chemicals.  They have the purchasing power to buy publications and products ranging from nutrition books to vitamins.

This group of consumers are looking to boost energy levels and promote their overall health and wellbeing.  They want to look good and stay in top physical condition by maintaining a nutritious diet.  They purchase nutraceutical products to help control or prevent disease, rid the body of toxins, increase stamina, reduce fatigue, and feel younger.  They purchase soups, cereals, and other fortified foods and beverages that are close to their natural state and free of preservatives or harmful additives.  They purchase vitamins, minerals, powders, and herbal supplements to ensure their body receives all the nutrients it needs.  Health Benefits consumers buy book and magazines on vitamins and herbs, organic foods, pharmaceutical advancements, and weight loss.

Along with books and magazines, consumers in the Healthy Eating Product Buyers list purchase related health products.  They purchase energy bars, protein powders, hand weights, cross training equipment, exercise videos, fitness apparel, athletic footwear, treadmills, and hydration supplies.  They buy products through offline and online multichannel sources like book clubs, catalogs, websites, bookstores, infomercials, and direct mail marketers.

Healthy Eating Product Buyers are responsive to marketing offers from retailers, direct mail and email marketers, health care magazines, book publishers, pharmaceuticals, food and beverage providers, fitness equipment providers, gyms and health spas, and beauty and personal care providers.