SELECTS

The Healthy Beauty Publication and Product Buyers list reaches consumers who have made two or more purchases of books, magazines, or related products that promote and maintain beauty through healthy lifestyle choices. They seek publications that provide information on topics such as skin care and weight loss. They have the purchasing power to buy publications and products ranging from fitness magazines to cosmetics.  

This group of individuals is comprised primarily of a female audience seeking state-of-the-art information on nutrition, exercise, cosmetics, diet supplements, weight loss programs, dermatology innovations, botox injections, laser hair removal, anti-aging treatments, liposuction, acne prevention, eye care, and dental care. They purchase books and magazines to manage their own health care so they can reap the benefits of younger looking skin, trimmer figures, increased energy levels, and whiter smiles. They want to look as good as they feel and strive to maintain or enhance their beauty. They dress in fashionable attire whether at work, home, or play. They enjoy feeling attractive and follow a daily beauty and health regime.

Along with books and magazines, consumers in the Healthy Beauty Publication and Product Buyers list purchase related beauty products like make-up, hair care products, apparel, supplements, treadmills, athletic footwear, wrinkle creams, foot care products, diet pills and shakes, and self-tanners. They utilize the services of weight loss providers, beauty salons, dermatologists, health spas, fitness coaches, ophthalmologists, manicurists, and dentists. They buy products through offline and online multichannel sources like book stores, catalogs, e-commerce sites, retail and wholesale stores, infomercials, and direct mail marketers.

Healthy Beauty Publication and Product Buyers are responsive to marketing offers from retailers, direct mail and email marketers, book publishers, credit card issuers, pharmaceutical providers, health care providers, gyms, spas, and beauty suppliers.