The Healthcare Dive Dedicated Email list allows marketers to target hospital administration, healthcare executives and others affiliated with the field who subscribe to Healthcare Dive, a digital B2B publication providing busy professionals with a global snapshot of top industry headlines and trends. Subscribers in this list have news stories and articles delivered to their inboxes regarding healthcare advancements and operations management. They are in need of products and services ranging from CRM software to surgical equipment for managing patient care and running their hospital, private practice or clinic efficiently.

Subscriber Profile:

• 47% are healthcare providers
• 73% are director level and above
• Job titles include: CEO, CIO, CFO, Physician, HR director

Industry Overview: Medical administrators and executives oversee the daily operations of healthcare institutions. They make decisions on hospital procedures, patient care, facility expansion, medical equipment purchases, office purchases, fundraising opportunities, and more. These executives supervise medical staff like doctors, nurses, and radiologists. They hire business support staff including registration clerks, accountants, records clerks, and food service staff.  These execs work in all healthcare fields such as medical, dental, optometry and audiology. They seek time-saving news briefs, insight on trends, industry data, and solutions to today’s healthcare challenges.

Hot Topics:

Hospital administration

Policy and regulation, practice management

Legal and finance issues

Healthcare and technology

Health insurance

These healthcare professionals purchase products such as: Medical journals, business management publications, computers, software, scrubs, medical instruments, disposable masks and gloves, sanitizers, commercial refrigerators and freezers, mobile devices, lobby furniture, MRI machines, X-ray equipment, and HVAC equipment.

Ideal users of this list include: Industrypublishers, computer manufacturers, software developers, lab supply providers, medical equipment suppliers, facilities management, food and beverage suppliers, uniform providers, pharmaceuticals, technology providers, credit card issuers, finance providers, office supply providers, and continuing education providers.