The Gift Cards for Kidz Buyers mailing list allows marketers to target consumers who make a minimum of 3 purchases a month of gift certificates and gift cards for babies, toddlers, tweens and teens. Consumers in this list are receptive to relevant marketing offers and have the discretionary income to purchase gift certificates from organizations like toy and clothing stores.  

This consumer audience is comprised of men and women of varying ages, education, and ethnicities who seek the convenience and ease of giving a pre-set monetary gift to children. They are parents, grandparents, family members, friends and colleagues who want to give kids the freedom to choose a gift they will use and cherish. Parents of babies and toddlers appreciate the flexibility gift certificates provide so they can choose a gift that is age appropriate for their son or daughter. Gift certificates eliminate product shipping and can be sent by simply mailing a greeting card. Children’s gift certificates ideas include ice cream parlors, children’s museums and activity centers, restaurants, amusement parks, candy shops, electronics stores, toy stores and more. For the “hard to buy for” tween or teen, gift certificates offer the gift giver much needed flexibility.

Gift certificate stats and trends:

• The majority of gift certificates are given at birthdays and holidays
• 25% of gift certificates are given for school-related accomplishments
• 50% of gift card givers spend between $25-$50
• Purchase certificates and cards online and specialty retailers

PRODUCTS PURCHASED:Gift certificate givers also purchase related children’s products including party supplies, toys, apparel, snacks, beverages, board games, sports equipment, gift wrap, bows, and themed gift baskets.

MAILING LIST IS IDEAL FOR: retailers, apparel providers, game manufacturers, toy manufacturers, entertainment industry, toy and hobby providers, arts and crafts suppliers, DVD suppliers, credit card issuers, children’s book and magazine publishers, and more.