The Forever Women's Athletic Apparel Buyers list targets consumers who have made 3 or more purchases of athletic wear, active wear and workout clothes for exercise and outdoor recreation. They purchase products ranging from sports bras to cycling gear to stay fit and trim. This audience is also responsive to related offers including footwear, sports equipment, and outdoor gear.

This list puts marketers in touch with primarily female consumers who purchase sports apparel to go for a jog, workout at the gym, practice yoga, spend a weekend backpacking, train for a marathon, and prepare for a hunting trip. They are active women who exercise to maintain good health and reduce their risk of heart disease, high blood pressure and other ailments. This audience also buys active wear to participate in outdoor recreation where they fish, bow hunt and sail. They choose sports apparel that fit their curves, flex with their every move, support proper blood circulation and made of moisture wicking fabrics. They purchase products for themselves and buy sports apparel for gift giving to mothers, sisters, and daughters. They have the disposable income to purchase multiple products on a recurring basis…making them a proven audience for marketing campaigns.

Women’s Sport Apparel Products: Swimwear, shorts, tees, compression wear, headbands, wristbands, sweats, halter tops, leggings, sports bras, cold weather gear, sweatshirts, hoodies, jackets, vests, dresses, shirts, fleece, socks, non-slip dance socks, tights, camouflage

Receptive to offers in: lifestyle and fitness magazines, sun care, skin care, hygiene, electronics, mobile devices, footwear, apparel accessories, camping and hunting gear, grooming supplies, exercise equipment, sports equipment, food and beverages, vitamins and supplements

List Purchasers: publishers, apparel providers, travel organizers, outdoor adventure guides, sporting goods stores, jewelers, fragrance providers, fitness centers and gyms, salons and spas, pharmaceuticals, and credit card issuers