SELECTS

The Football Passion Publication and Product Buyers list reaches consumers who have made two or more purchases of books, magazines, or merchandise related to the sport of football. These football enthusiasts enjoy watching televised games, being a spectator in the stands and participating in the sport competitively or recreationally. They have the purchasing power to buy publications and products ranging from sports magazines to safety gear.  

This buyer's list targets a customer base of male and female consumers who shop for football sports merchandise for themselves and as gifts for the football enthusiast in their life. They are parents of high school and collegiate team players, sports fanatics, and athletes who enjoy a game of flag or full-contact football. From the start of the season through the playoffs and Super Bowl, they remain loyal fans to their teams. Football fans travel to cities like Dallas, Seattle, and Pittsburg to fill the stadium and cheer on their favorite team, defensive end, tight-end, quarterback, or kicker. Football enthusiasts watch games on television, with friends at sports bars, and at the stadium. These sports fans purchase magazine subscriptions and books on sports, fitness, coach profiles, sports history and more. 

Along with books and magazines, individuals in the Football Passion Publication and Product Buyers list purchase related merchandise. Spectators buy televised sports packages, game day snacks, stadium seating, sun care products, jerseys, sports collector plates, posters, sports home décor, figurines, mugs, clocks, sports calendars, and team logo jackets. Individuals who play the sport are physically active and purchase the necessary gear to be successful at kicking, going for the long throw, and running. They buy uniforms, mouth guards, sports bags, footballs, athletic footwear, chin straps, shoulder pads, rib protectors, knee pads, arm guards, elbow pads, and hydration supplies. They buy merchandise through offline and online multichannel sources like brick and mortar retail stores, print catalogs, e-commerce sites, infomercials, and direct mail.

Football Passion Publication and Product Buyers are responsive to marketing offers from retailers, email and mobile marketers, travel and event coordinators, credit card issuers, book and magazine publishers, health clubs, vitamin and supplement providers, sporting goods stores, food and beverage industry, cable and satellite industry, and service providers.