The Football Fantasy League Publication and Product Buyers list reaches consumers who have made two or more purchases of books, magazines, or general merchandise related to owning or building their own virtual sports team. These fantasy sports players are men and women from all walks of life who choose a personalized selection of “real-life” players to be on their Football virtual team. They have the purchasing power to buy publications and products ranging from sports magazines to computer software.

This list targets a diverse customer base of consumers who enjoy a variety of sports including baseball, football, basketball, hockey, auto racing. These individuals have the desire to build imaginary sports teams or “dream teams” where they virtually own and manage their choice of athletes. They make player choices based on athletic performance and statistics of real sporting matches. These fantasy sports players have the ability to trade, cut, and draft players. They compete against other fantasy leagues for the championship. Fantasy sports are also referred to: rotisserie, roto and owner simulation games. These individuals are competitive, enjoy the art of strategizing, and are well versed in sports industry statistics. They purchase magazine subscriptions and books featuring professional sports, collegiate teams, and fitness.

Along with books and magazines, individuals in the Sports Fantasy League Publication and Product Buyers list purchase sports related merchandise. They buy televised sports packages, sports memorabilia, jerseys, sports collector plates, posters, sports home décor, clocks, calendars, and team logo jackets. Individuals who enjoy playing sports as much as managing virtual teams purchase the necessary gear to prevent injury and win the game. They buy duffel bags, athletic footwear, protective gear, helmets, personal care products, and hydration supplies. Individuals in this list buy merchandise through offline and online multichannel sources like retail stores, print catalogs, e-commerce sites, infomercials, and direct mail.

Football Fantasy League Publication and Product Buyers are responsive to marketing offers from retailers, computer and software manufacturers, email and mobile marketers, sporting good suppliers, credit card issuers, DVDs and video providers, book and magazine publishers, health clubs, and cable and satellite industry.