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Fatherhood Matters

Fatherhood Matters mailing list allows marketers to target consumers who have purchased products during the previous 30 days for new fathers who have recently welcomed a baby boy or girl into the household. From funny gifts to personalized gifts for dad, consumers in this list purchase new parent gifts ranging from new dad shirts to customized photo frames.

SEGMENTS SELECTS

SELECTS

413,264 Total Universe / Universe Rate $105.00/M
6 Month Recency + $10.00/M
1 Month Recency + $25.00/M
3 Month Recency + $15.00/M

DESCRIPTION

Fatherhood Matters mailing list allows marketers to target consumers who have purchased products during the previous 30 days for new fathers who have recently welcomed a baby boy or girl into the household. From funny gifts to personalized gifts for dad, consumers in this list purchase new parent gifts ranging from new dad shirts to customized photo frames.

Consumers in this list include wives, coworkers, grandparents, family relations, neighbors and friends. They understand fatherhood is one of the biggest roles dad can play in a child’s life and buy new dad gifts for special occasions including a child’s birth, father’s day and birthdays. New dads can include first time fathers and those expecting their 2nd or 3rd child. Dad’s in this list purchase books to learn how to be a good father, help with child rearing and ensure a happy childhood for their son or daughter. Product buyers go online or shop in retail brick and mortar stores for innovative gift ideas and spare no expense when it comes to congratulating the new father.  

 

NEW DAD GIFT IDEAS:

Dad and baby photo frames

Baby backpacks

Books for new dads

Personalized gifts and mugs

Fatherhood keychains

 

These new fathers purchase products and services such as: Parent magazines, computers, personal electronics, mobile devices, baby monitoring devices, blankets, nursery furniture, car seats, strollers, family figurines, baby books, and more.  

 

Ideal users of this list include: Lifestyle publications, computer manufacturers, pediatricians, retailers,healthcare facilities, toy manufacturers, birthing facilities, daycare facilities, parenting clubs, baby apparel providers, insurance providers, financial institutions, and credit card issuers.

 

 

PROFILE

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ORDERING INSTRUCTIONS

 

SELECTS

$10+ $5.00/M
$100+ $20.00/M
$25+ $10.00/M
$50+ $15.00/M
Age $8.00/M
Credit Card Buyers $10.00/M
Date of Birth $15.00/M
Dollar Amount $10.00/M
Ethnic/Ethnicity $25.00/M
Gender/Sex $5.00/M
Home Owner $10.00/M
Income Select $10.00/M
Mail Order Buyers $10.00/M
Marital Status $10.00/M
Presence of Child $10.00/M
SCF $10.00/M
State $10.00/M
Zip $10.00/M

SELECTS

Key Coding $5.00/M
EMAIL $100.00/F
FTP $100.00/F
Run Charges $10.00/M