Every Man Needs - Publication and Product Buyers list reaches consumers who have made two or more purchases of magazines, newsletters, manuals, or books referencing specific topics of interest to men. These magazine subscribers and book purchasers seek research and factual information on topics such as men’s health, psychology, virility, and more. They have the purchasing power to buy products ranging from personal grooming supplies to body building equipment.

The audience in this list is comprised of men of all ages who turn to reference books, manuals, and publications for expert advice and knowledge on a myriad of subjects. These men seek reference materials concerning medical topics like preventing hair loss, prostate health, erectile dysfunction, infertility, fitness and body building. They are concerned about their health and well-being and turn to reference books and manuals that provide accurate information on medical symptoms, diagnosis, disease prevention, and treatment of male specific health issues. These men also subscribe to or purchase reference publications on topics like automotive maintenance, sports statistics and athlete profiles. They purchase both digital and print editions to keep on hand for quick reference at their home or office.

Along with reference publications, these men purchase merchandise and products for their wellbeing, comfort and pleasure. They buy retail products including clothing, exercise equipment, electronics, automotive parts, computers, over-the-counter medicines, grooming supplies, DVDs, weight loss products, sports memorabilia, hair rejuvenation products, and sports protection. They buy merchandise through offline and online multichannel sources like brick and mortar retail stores, catalogs, e-commerce sites, infomercials, mobile marketing campaigns, and email or direct mail marketing.

Every Man Needs - Publication and Product Buyers are responsive to marketing offers from retailers, health care providers, pharmaceuticals, sports organizers, financial institutions, continuing education providers, book publishers, credit card issuers, and direct mail and email marketers.