Green products and environmental trends allow you to target consumers dedicated to environmental conservation and preservation.   

 

These consumers practice sustainable living.  They make concourse decisions when it comes to purchases that effect global warming, climate change, air and water pollution, deforestation, and greenhouse gases. They seek out ways to incorporate renewable energy sources, energy saving products and toxic free elements into their lives to lessen their carbon footprint.       

 

These consumers also want natural, organic, energy efficient products when it comes to food, clothes, and toiletries for their families and pets. They are willing to pay more for biodegradable and recycled products that include energy saving light bulbs and pesticide-free fertilizers.  They are prone to purchase crystal deodorant, recycled office paper and supplies, recycled paper products (toilet paper, paper towels, napkins), environmentally friendly cleaning products and candles, and herbal supplements.  Clothing and bedding is typically natural fabrics and fibers – cotton, wool, silk, linen, hemp, ramie, and jute.   

   

They are in the habit of recycling, salvaging, and reusing as many products as possible to ensure the ecosystem and landscape remain free of trash and chemicals.  Many incorporate solar energy to power their home, and their homes typically have compost bins, water filters, air purifiers, air filters, and natural floors (bamboo flooring or natural fabric carpet and rugs).  This group is also more likely to drive hybrid cars that release fewer emissions into the atmosphere. 

 

This group shops at local farmers markets and health food stores, and they bring reusable shopping bags.  Physical fitness is a high priority.  They exercise regularly, eat right, and take herbal supplements.   

 

This target also enjoys camping, hiking, organic gardening, and other outdoor activities that involve nature. They are environmental activists concerned about wildlife conservation, and they do their part to be environmentally friendly, often volunteering with conservation organizations.