The Education Dive Higher Ed Dedicated Email list allows marketers to target senior administrators who subscribe to Education Dive Higher Ed, a digital B2B publication providing busy academics with an overall industry snapshot of top headlines and trends affecting higher education. Subscribers in this list want top news stories and feature articles delivered straight to their inboxes on topics concerning classroom instruction and school management at the university and college levels. They are in need of products and services ranging from computer equipment to school supplies to ensure students and faculty have the resources to succeed.

Subscriber Profile:

• 56% are administrators or IT buyers
• 61% work in higher education
• Job titles include Dean, President, Department Director, CIO

Industry Overview: Higher education administrators are responsible for promoting their institution, increasing student enrollment, hiring professors and support personnel, devising budgets and designing curriculums to help students prepare for careers upon graduation. They initiate fundraising and alumni programs to help support the school, manage financial aid programs and oversee campus housing. They create a positive public image for the college and put processes in place to ensure a safe and healthy learning environment for students. School administrators seek time-saving news briefs, insight on education trends, tips on management techniques, and solutions to today’s higher education challenges.

Hot Topics:

• Higher education policy
• Governance, For-profit news
• Classroom technology
• Online learning, Blended learning
• Massive open online course (MOOC)

These education executives purchase products such as: Trade journals, computers, software, office equipment, electronics, PDAs, mobile devices, reward incentives, PA systems, office supplies, audio/video equipment, organizational supplies, storage supplies, telecommunication systems, business travel supplies and school transportation.

Ideal users of this list include: Textbookpublishers, computer manufacturers, software developers, business apparel providers, educational publications, school and office supply providers, recruiters, facilities maintenance providers, security providers, technology suppliers, school promotional gear suppliers, school transportation providers, ongoing education suppliers and food service suppliers.