The Education Course and Seminar Product Buyers Masterfile allows marketers to target men and women who have made at least 3 purchases towards furthering their education whether it be online, attending a university or trade school, or participating in a seminar. These consumers are college students, adults seeking to advance their careers, and consumers who want to learn more about a special interest subject like financial planning. The higher education industry is estimated at $498 billion with projected steady growth as graduation rates improve and consumers seek to move up the career ladder or take a course for personal development. This masterfile puts marketers in touch with consumers who have the disposable income to pursue higher learning and earn a degree. They take classes in business, medicine, law, humanities, engineering, science and more. Many professionals take courses or attend seminars to boost their opportunities in the job market. They are looking to make a career change or want to improve their skills and knowledge in their current profession. Other consumers want personal interest opportunities in painting, gardening or investing. All consumers in this masterfile have the common goal in mind of improving their life through acquiring knowledge.

This masterfile is comprised of data lists filled with consumers who are:

• High school graduates
• Parents of college age students
• Undergraduates and Graduate students
• Professional business men and women
• Homemakers/Retirees
• Aged 18 +

Product Selections: +($15/M)

Courses

Seminars

MAILING IS IDEAL FOR: Retailers, school and office supply providers, computer manufacturers, credit card issuers, universities, seminar organizers, publications, DVD providers, financial institutions, electronics manufacturers, campus housing, textbook distributors, bookstores, text books, apparel, computers, software, school supplies, backpacks, desks, laptops, pens, paper, notebooks, mobile devices, internet services, calculators, and much more.